Cracker Barrel Implements Strategies to Revive Customer Traffic After Logo Backlash

Cracker Barrel Old Country Store is actively working to counteract an 8% decline in customer traffic following the controversial unveiling of a redesigned logo in mid-August. The simplified logo, which removed a male character, sparked public debate and even drew commentary from former President Donald Trump. CEO Julie Masino confirmed the company WOULD revert to the original logo and pause further store remodels to address customer concerns.

The restaurant chain has introduced breakfast specials and plans to engage loyalty members for feedback as part of its recovery strategy. Bank of America analysts warn that regaining lost ground may be a prolonged process. Despite the challenges, Masino emphasized that a Core base of regular customers remains loyal, and their input will be integral to the brand's revitalization efforts.